About Us

BaggrunnaApparel is more than just streetwear — it's a statement. Founded by the owner Jala, Baggrunna (meaning background in Norwegian) is rooted in the idea that no matter where you come from, your story deserves to be seen and respected. Our brand is about embracing your roots, moving with confidence, and wearing pieces that speak for you before you say a word. Every stitch in our clothing is stitched with purpose from the street to the spotlight. Baggrunna is for those who hustle with pride and walk with vision. Our slogan “Chase the bag or get chased” is what we standby and means to get to the money don’t let the money get you. You go get it no matter what. BaggrunnaApparel is streetwear with a story. It’s a story about hustler that always chased the bag no matter what and never let the money chase them and change them. Wearing BaggrunnaApparel means you have accepted the role of being a hustler who chases the bag and get to it no matter what and never forgetting the vision. 

This is only the beginning.

Follow the journey.

Wear your story.

BaggRunnaApparel